Pinterest’s advertising business took its next step toward scale with the official launch of its ads API on Thursday. It’s all part of Pinterest’s larger mission to become a go-to tool for brands ...

Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK ...

Fresh off the heels of another massive $200 million funding round which values the company at $5 billion, Pinterest is preparing to announce a new initiative that will allow businesses to gain a ...

Pinterest is following in the footsteps of Facebook and Instagram by investing more deeply in native commerce capabilities. The site has unveiled a new suite of tools designed to drive engagement and ...

Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently commercial. When Pinterest debuted ...

Remember how over a year ago, everyone was all excited about the forthcoming Pinterest API? CEO Ben Silbermann even teased its release in a March 2012 email to ...

Pinterest* is welcoming the developer community with a new Application Programming Interface tool, but it’s keeping a tight lock on who has access. APIs allow coders and companies to draw information ...

Forbes contributors publish independent expert analyses and insights. I write about tech products and business strategies. Pinterest is on a hot streak when it comes ...

SAN FRANCISCO --Pinterest might come off to some as just another social network of digital boards teeming with frilly white dresses, gluten-free recipes, and tips for getting super-toned abs. But it's ...

Your Pinterest board is about to get a lot more interesting. Pinterest announced today that it's finally releasing an API for developers, which will enable them to ...