LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

A new study says advertising on free streaming/FAST platforms can result in the same “attention” level -- or higher -- than those airings on advertising-supported paid streaming platforms. The study - ...

Ad spending continued its shift away from linear TV to streaming during this year’s upfront ad-buying season, but, thanks in part to the growth of free ad-supported streaming services (FASTs), buyers ...

A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform ...

NEW YORK—Amid growing concerns about the health of the economy and the economic turbulence being created by tariffs, the IAB has significantly lowered its advertising forecasts for 2025, with linear ...