Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Advertising copy that appears at the top of search results has the disadvantage of being quickly scanned and ignored by much of your potential audience. Most people know that the top results from a ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

PACT is an advertising-industry term that stands for "positioning advertising copy testing." PACT is a list of nine principles for testing the effectiveness of ads. Twenty-one of the nation's biggest ...