If you've ever been motivated to take action due to an advertisement, you've likely been influenced by a technique called "AIDA." AIDA stands for "Attention, Interest, Desire, Action" and it's a tried ...

Ever since the introduction of the AIDA model in the late 1800s, marketers have been focused on growing a traditional marketing funnel. For over 100 years, the AIDA model was considered a marketing ...

Anyone that took a marketing class in college should remember the AIDA marketing pyramid. The purpose is to give someone a basic understanding of how to target your audience correctly and how a ...