Netflix's NFLX strategic partnership with Amazon AMZN Ads marks a pivotal expansion of the streaming giant's advertising capabilities. The deal provides advertisers direct access to Netflix's premium ...

JP Morgan analyst Cory A Carpenter maintained an Overweight rating on Roku Inc. (NASDAQ:ROKU) on Monday following the announcement of a strategic partnership with Amazon.com Inc. (NASDAQ:AMZN). The ...

Kelly MacLean joined Amazon late last month as vice president of its ad buying platform. She previously spent more than 11 years at Meta.

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

As the Swedish streamer goes through executive changes, Spotify is expanding its automated advertising capabilities with new partnerships and tools for campaign buying, creative execution, and ...

Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes ...

Hearst Magazines is deploying AURA, its AI-targeting tool, in a new way — through an arrangement with Amazon Ads. The new offering, debuting at Cannes, combines content engagement data from Hearst’s ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

Amazon’s AMZN advertising business hit a milestone in the second quarter of 2025, capturing 9.36% of the company’s total revenues — the highest share ever recorded — and rose 23% year over year to $15 ...