Alphabet Inc's Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans ...

Earlier this week, Apple’s Beats brand announced a USB-C cable that it is advertising as “universally compatible” and, in a rare event, sees an Android phone in an Apple-made ad. Beats USB-C cables ...

Google has begun to roll out the first Beta for its Privacy Sandbox -- an ad-tech stack that aims to explain how ad tracking, targeting and reporting is done -- on ...

With the launch of iOS 18 this fall, the iPhone will support RCS for meaningfully improved messaging experience with Android users, and Google today released an ad to highlight that. Posted to the ...

Users are being urged to delete certain apps immediately after a major cyber attack infected millions of devices through a ...

On Wednesday, Google announced the start of a multi-year process to overhaul ad tracking on Android phones, moving the mobile platform along a similar path to the one sketched out by Apple’s tracker ...

Google's major ad tracking privacy changes might be another problem for Facebook since the search engine giant plans to copy the move made by Apple in its iOS. The giant iPhone maker announced back in ...

For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...

NEW YORK, Feb 16 (Reuters) - Alphabet Inc's (GOOGL.O), opens new tab Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon ...