The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial impact.

Three local creative agency execs talk about how B2B selling differs from traditional advertising. The 26 companies on this year’s Advertising, Marketing and PR Firms List named 113 distinct firms as ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

The B2B buyer journey transformation was underway even before the pandemic; Covid-19 merely fast-forwarded and cemented the rise of digital buying behaviors. According to Gartner, 80% of B2B sales ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior. In the past year, businesses have had to rethink popular practices in B2B marketing to keep up with ...

B2B marketing has played a huge role in helping businesses succeed through the improved efficiency, reach and sustainability of processes. They make it easier for companies to adapt seamlessly into ...