In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

The last 18 months have presented huge challenges for B2B marketers who’ve had to grapple with the effects of the pandemic at the same time as being blinded by choice of marketing platforms and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Thought leadership can significantly impact customer loyalty, with 52% of creators affirming ...

As 2023's echoes of geopolitical jitters and tech tremors fade, B2B marketers face a year rife with opportunity amidst new uncertainties. Staying attuned to both tech's evolutionary leaps and the ever ...

Marketing and selling to the right audience has never been easier: By tailoring digital ads to shoppers' demographic profiles and interests with precision unimaginable just a few decades ago, ...

Jedi Digital Marketing Hong Kong announces the introduction of an enhanced digital marketing framework developed to address the growing need for structured, data-informed, and performance-focused ...

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask. Rather than trying to define Web 3.0, I tend to think of it more as a term to describe to where the ...