What if we could prevent a customer from ending up in the failure pile? Metrics can show us that customers stopped at a certain point in a process, chose not to buy, or didn’t make it through an ...

Did you know that we are motivated to act in predictable ways, based on certain behavioral triggers—as well as the use of particular words? It's something I learned about in May at a direct marketing ...

DEAR HARRIETTE: Since I was young, I’ve found that I’ve always had strange anxiety-induced habits — pulling at the edges of my hair, sucking my thumb, picking at scabs, etc. Over time, I’d find a ...

In-house email marketers are more likely to prioritize dynamic and behavioral-driven elements in their email marketing campaigns, according to a recently study by digital marketing company Adestra and ...

Researchers from the University of Geneva have found that witnessing negative behaviors triggers similar neural responses as smelling unpleasant odors, as opposed to feeling pain. Until now, two ...

Professional communicators work to craft the perfect message or on-point email that compels the receiver to respond positively. More often than not, we believe we’re using the most engaging language ...

Despite lingering high unemployment rates and financial woes amidst COVID-19, global search marketing agency NetElixir forecasts the average Valentine’s Day order value will reach $185 -- up from $165 ...

Behavior is a powerful form of communication and one of the primary ways for people with dementia to communicate their needs and feelings as the ability to use language is lost. For the loved ones of ...

Recovery from addiction is a challenging journey, filled with both triumphs and setbacks. For individuals seeking long-term sobriety, relapse can be a disheartening reality. However, recent findings ...