Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. The copy on your website is going to inform, entertain and hopefully motivate ...

This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...

Not getting results from your website even with its fancy design and flashy features? It's time to take a step back and re-examine your website copy. Copy is the unsung hero of websites. All too often ...