Decisions run our lives. From the moment we wake up and decide to get out of bed to the moment we turn off the light and decide to sleep, we make decisions. Those who can make hard decisions are ...

Your brain evolved to react quickly. But sometimes that lightning-fast intuition can lead you straight off a ladder, or worse ...

A key to understanding the brain lies in unpacking how hundreds of interconnected brain areas process information that leads to various outputs. In order to try to understand this, researchers ...

Visualization of 75,000 neurons (colored dots) active across the brain of an adult mouse across different stages of a decision-making task. Dot size reflects a cell’s average firing rate, such that ...

Some individuals rely heavily on visual and sound cues when making decisions, and this sensitivity can lead to persistent maladaptive choices.

Neuroscientists have revealed how sensory input is transformed into motor action across multiple brain regions in mice. The research shows that decision-making is a global process across the brain ...

This study helps understand why some people repeatedly make poor decisions and may be helpful in developing strategies to ...

That got me thinking about the process of decision-making and the paralysis of analysis that can come when you have too much information and time to overthink. In a fireside chat, one of Fast ...

For the first time, scientists have mapped how nearly an entire mammalian brain lights up as decisions are made. The massive effort, which tracked single neurons across almost the whole mouse brain, ...

If you scroll through TikTok or Instagram long enough, you'll inevitably stumble across the line: "Your frontal lobe isn't ...

Researchers at the University of Colorado Anschutz Medical Campus have discovered that odors stimulate specific brain cells that may play a role in rapid `go, no-go' decision making. The study was ...

When it comes to decision-making, your brain is both your best friend and your worst enemy. It’s constantly processing information, often leading you to conclusions that seem logical on the surface ...