Brainstorming has developed a fraught reputation, perhaps deservedly so. When groups of people are thrown together and expected to come up with original ideas, there is often too much pressure to be ...

The Nature Index tracks primary research articles from 145 natural-science and health-science journals, chosen based on reputation by an independent group of researchers. The Nature Index provides ...

Brainstorming sessions can be a great way to generate new ideas. Your success, however, is dependent on the prompts you’re giving your team. Tried-and-true questions may be popular, but they also may ...

A controversy over brainstorming has been brewing for decades. Brainstorming was popularized by an advertising executive, Alex Osborn, back in the 1940s. Believed to be responsible for the creative ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

Fear of losing their innovative edge pushes many leaders to reject hybrid and virtual work arrangements. Yet extensive research shows that hybrid and remote teams can gain an innovation advantage and ...