Attributes in business pertain to brands or products, companies and even employees. They can be best described as certain underlying characteristics that best represent all brands or businesses in the ...

Most small businesses are focused on ways to sell more products or services. Sales and marketing are often synonymous in their world, driven by the constant question of: How can we get more people ...

Marketplaces change fast and consumers’ opinions change even faster. To stay ahead of this furious pace, it is essential for brand owners to keep a pulse on the health and reputation of their brands, ...

UB, like an individual, has a personality with defined traits. When you craft content with these traits in mind, and draw guidance from our messaging map, you will embed the UB brand voice in our ...