Instilling brand preference in target customers is the ultimate objective of a company's marketing and promotion efforts. This normally begins with developing a brand image for your business or ...

Brand preference can be a challenge as consumer culture changes quickly and the strongest brands tend to move at the speed of consumer culture. Brands are expected to take a point of view on topics ...

What business leaders call “customer loyalty” is actually something very different: instinctive brand preference. As part one of this series explained, instinctive preference is a positive bias toward ...

Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four ...

Forbes contributors publish independent expert analyses and insights. Jeff writes about Gen Z, travel, sports & loyalty. This article is more than 5 years old. What can we learn from brands getting it ...

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact ...

Most Preferred Brands 2025-26 celebrated India’s leading brands redefining consumer trust through personalization, innovation, and purpose.

The true drivers of brand preference are hidden from view. Most current marketing approaches don’t reveal them. Companies are spending millions of dollars to understand consumer motivations but still ...

Explore why Gen Z, the largest consumer generation in India, has no default brands and how their choices are influenced by ...

NEW YORK, July 22, 2020 /PRNewswire/ -- As Americans continue to cope with the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified ...

Piper Sandler's report is a closely watched barometer of teens' consumer behavior, with its latest edition underscoring some ways a tumultuous 2020 has impacted the group's shopping habits and brand ...