Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Staying productive while waiting for people to follow up, especially when they possess information I need to move forward, is something I struggle with. Actually, it’s more the loose ends that their ...

Lead follow-up is where most sales opportunities are made or lost. Follow-up isn’t just about sending a series of emails; it’s about creating a conversation, building trust and offering genuine value.

I was with IBM in the early PC days when Bill worked with us to provide PC DOS and other software. He was relentless in his focus on getting a project done, and he always assigned himself the toughest ...

A strategically timed and well-written follow-up email can be a game-changer. After an interview, many candidates wonder about the next steps, and a follow-up email serves as a professional reminder ...

Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send. If you send ...