I emailed 126,148 leads that were over five years old — 61 responded, and seven converted that same week. I'd say that's ...

Staying productive while waiting for people to follow up, especially when they possess information I need to move forward, is something I struggle with. Actually, it’s more the loose ends that their ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Lead follow-up is where most sales opportunities are made or lost. Follow-up isn’t just about sending a series of emails; it’s about creating a conversation, building trust and offering genuine value.

I was with IBM in the early PC days when Bill worked with us to provide PC DOS and other software. He was relentless in his focus on getting a project done, and he always assigned himself the toughest ...

Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...