What is CGI advertising, and why is it trending all over social media? In the dynamic landscape of contemporary advertising, CGI (computer-generated imagery) has emerged as a transformative force, ...

Digital CGI ads replacing normal non-CGI ads seems like a little bit of advertising overkill, but that’s exactly what is happening at the World Cup of Hockey. Hockey has seen its fair share of digital ...

Switching photo and video shoots for CGI could help brands dramatically reduce their carbon footprint. Here, Saddington Baynes CEO Chris Christodoulou and Creative Director Andy White explore how ...

Computer-generated imagery (CGI) is no longer just the domain of blockbuster films or high-end commercials. Today, it’s becoming a core part of how agencies deliver content across digital platforms.

Unlike traditional campaigns, this approach combines coming-of-age surreal advertising with the personal touch of digital influencers, creating a captivating story where Motorola razr40 Ultra plays ...

Motorola has launched its marketing initiative ‘Flip into the Future’. As per the company, the campaign spotlights the Motorola razr 40 Ultra in pantone colour. The campaign is a CGI advertising and ...

Delhi: Welspun recently launched two marketing campaigns. These campaigns - one using out-of-home (OOH) advertising and the other utilising CGI technology –were created with the purpose to highlight ...

Sofa retailer Sofology has launched a new £22 million CGI advertising campaign across TV and digital channels. Named ‘The ‘Little Things’, the campaign features a voiceover by actor and writer David ...