SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs ...

In today’s Digest, we discuss Meta eyeing CTV to fuel ad growth, News UK building a synthetic audience tool to sharpen ...

IAS pushes clearer streaming ad visibility; Meta eyes a plug-in CTV play; Too many creators, not enough ad dollars.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...

You can now watch WAVY News 10 — the trusted leader for local news, weather, traffic, and sports in Hampton Roads — without an antenna, cable or satellite subscription. The WAVY+ CTV App is now ...

The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

In the first article in the ExchangeWire 2023 predictions series, experts from across the advertising industry examine what the future may hold for connected TV (CTV), one of the most eagerly ...

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context, and ...

CTV is among the fastest-growing channels in digital advertising. We estimate CTV investments in the US grew by 40.6% year over year in 2020, to more than $9 billion. Do you work in the Marketing, ...