Berlin-based Sociomantic Labs hit the U.S. in a big way last month with the hire of Jason Kelly, Admeld’s former chief revenue officer, as its new CEO (AdExchanger story). The company positions itself ...

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced that it has been named the winner of the Best Demand-Side Platform (DSP) ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

Many brands treat their marketing budgets like treasure chests, and rightly so—every dollar counts when capturing audiences. With Astrad's Demand-Side Platform (DSP)-Data Management Platform (DMP), ...

Amazon Ads announced a new platform Tuesday in its demand side platform (DSP) supported by artificial intelligence (AI) that aims to help TV buyers plan, manage, and measure streaming TV buys.

Vidmob, The Creative Data Company, has announced a strategic expansion of its DSP (Demand-Side Platform) integrations to include The Trade Desk and Yahoo DSP, building upon its established Amazon DSP ...

Frost & Sullivan selected and evaluated the top 13 Demand-Side Platforms to determine leaders for the Frost Radar™ NEW YORK, Jan. 30, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. (ADTH) ...

The Trade Desk, Inc. remains a buy despite recent stock declines, driven by concerns over Amazon's DSP expansion and CTV market oversupply. TTD's Q2 FY25 earnings beat expectations, with 75% of client ...

“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief ...