Customer experience (CX) professionals say they and their clients are using artificial intelligence (AI) analytics to harness data and drive customer personalization in several key areas: from ...

Generative AI interest continues to grow, capturing the attention of business leaders worldwide. Capgemini Research Institute reports that GenAI is now on the boardroom agenda for 95% of organizations ...

In my previous column, Market Smarter: How To Personalize Customer Interactions With Data Analytics, I discussed how consumers expect a personalized experience with brands today. Personalization can ...

Bitmovin, a provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, which offers AI-powered data analytics for TV and streaming. This collaboration sees the ...

AI and analytics are powering innovative use cases for financial services and technology enterprises with the potential for real ROI — if they’re executed right. In this VB Spotlight event, learn how ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As data privacy concerns spike, brands are turning to first-party data to ...

In today’s multi-channel digitized world, retailers, marketers, and customer service experts all need to adapt and react quickly to optimize the end-user experience continuously. However, it’s not as ...

Roughly three years ago, dairy and food manufacturer Land O’Lakes tested a customer data platform (CDP) to help with site optimization. People who visited pages about horse management, for example, or ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Sports analytics and tech are no longer siloed. They’re merging into an interactive layer atop the rapidly growing $500 ...

People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...