The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

The following are remarks from Paul Herman, Sprinklr’s SVP of Global Digital Transformation. They have been lightly edited for clarity and length. Think of the current landscape for content marketing ...

As technology has advanced, so too have the ways in which marketers are able to gather data about those they are trying to market to. From sending direct surveys to monitoring clicks, marketers are ...

Are you ready to leave omnichannel behind? Four out of five pharma leaders surveyed in 2024 reported minimal or no impact on customer engagement from omnichannel strategies, leaving many frustrated ...

What gets measured gets managed, right? Yes… but if you're measuring the wrong metrics, you'll get the wrong outcomes! If you're guessing or stressing about the metrics your small marketing team ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to reach $220 billion by 2030, growing at more than 26% per year. This surge is ...

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising ...

Opinions expressed by Digital Journal contributors are their own. “The pace of change in consumer expectations shows no sign of slowing down, and brands that fail to adapt their digital and data ...

For decades, small and mid-sized businesses (SMBs) have been the silent workhorses of the global economy. Yet when it came to technology, their needs were often an afterthought. Many growing companies ...