Google has a problem. The more the world moves to apps, rather than the web, the harder it becomes for the search company to monetize mobile. According to Nielsen, we spend dramatically more time with ...

Deep linking is a key as marketers can gain control over app re-engagement as well as move users from app to app. The push for mobile deep linking is coming from investors hoping the process of ...

Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app. Previously, it had only ...

For developers and users, mobile deep linking has been a fantastically anticlimactic technology. Deep linking has existed since iOS 2.0, a time when fewer than 1 in 10 of us had a smartphone and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Snapchat said it will allow its publisher partners (like CNN and Vice) to ...

Say you post a scrappy one-man-band Web site on the pros and cons of pet sweaters. Like any good Webmaster, you add links to pages on outfitting pooches in ponchos so people can track down additional ...

Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round. The four-year-old company, which helps brands create links ...

Google has added a nice new feature to the mobile APIs for Google+ today. On either iOS or Android, you can now include a what is called a ‘deep link’ when content from your app is shared to Google+.

Editor’s Note: Customizing Your Workflows with Deep Links is part of the MacStories Starter Pack, a collection of ready-to-use shortcuts, apps, workflows, and more that we’ve created to help you get ...

You haven’t customized the bejesus out of Windows 10’s Start menu unless you’ve done deep linking. Sure, you’ve rearranged the left side of Windows 10’s Start menu, gotten your tiles just the way you ...