With hotel brands making major strides in customer ownership, it is time to start anticipating when direct bookings will outpace third-party sites. The Skift Research team recently published our much ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Photo Credit: An XYZ lounge at an Aloft Hotel. Hotel brands and online travel agencies both remain focused on getting more respective direct bookings from consumers. Marriott International Editor’s ...