A foundational 1956 study of the concept, focussed on a U.F.O. doomsday cult, has been all but debunked by new research.

Your “bottom line” isn’t a boundary—it’s a psychological loophole. Rebrand it and stop sliding into the worst possible deal.

This holiday season, AI isn’t just about efficiency—it’s your permission to reclaim rest. Learn how artificial intelligence ...

People can reject misinformation if they experience cognitive dissonance and need to choose between what they believe and alternatives from trusted messengers like you.

You’ve gotten offers for two different jobs you applied and interviewed for. The first is at a company you’ve always wanted to work for. And the role sounds like a perfect fit. The second pays ...

The Penguine Dictionary of Psychology defines cognitive dissonance (CD) as "an emotional state set up when two simultaneously held attitudes or cognitions are inconsistent or when there is a conflict ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...

Dissonance in marketing causes a conflict or tension within a consumer considering a product purchase. This is usually an uncomfortable feeling for the consumer and usually leads to the buyer taking ...

Cognitive dissonance has entered the vernacular as shorthand for what people experience when they hold two contradictory opinions at once. But, within psychology, it describes a somewhat distinct ...

Right now, the biggest business trend in talent acquisition might be employer brand. And it’s more than just fancy talk — a strong employer brand results in a 28% reduction in turnover and a 50% ...

You may not be familiar with the term “cognitive dissonance,” but it’s the phrase psychologists use to describe a phenomenon that you likely encounter regularly, if not daily. We humans probably ...