You know meat is bad for the environment. Yet, you eat it despite calling yourself an animal lover. You rest all your belief on a leader despite all the facts telling otherwise. You are trying to lose ...

Cognitive dissonance is more common than you think. In the field of psychology, it occurs when a person’s beliefs or values contradict their behavior or attitude and creates the feeling of mental ...

Cognitive dissonance is all around us. Cognitive dissonance is the psychological theory that describes the discomfort that results from holding two or more opposing beliefs, or the conflict between an ...

A foundational 1956 study of the concept, focussed on a U.F.O. doomsday cult, has been all but debunked by new research.

People can reject misinformation if they experience cognitive dissonance and need to choose between what they believe and ...

Cognitive dissonance is a term for the state of discomfort felt when two or more modes of thought contradict each other. The clashing cognitions may include ideas, beliefs, or the knowledge that one ...

This is the 14th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

Kim M Caudwell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

In my roles as a CIO, entrepreneur, investor and Professor (I teach a course at Berklee called “The Innovator’s DNA”), I think about innovation constantly. I know from personal experience (”What ...

Not long ago a husband, "Todd", described the violent nature of his wife, "Lynn." For twenty minutes, Todd painfully illustrated instances of regular, severe emotional abuse coupled with occasional ...