The Apple logo was green. The symbol for Foot Locker was a sneaker. And Starbucks? The famous siren on every Frappuccino and chai latte was not exactly the friendliest-looking sea dweller. When 156 ...

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...

We may receive a commission on purchases made from links. Building a brand identity is hard. Pepsi's been working on it for over a century, constantly changing and rebranding while Coke just stayed ...

Being able to recognize a logo and being able to recreate it appear to be vastly different things. Although a group of consumers recently thought they had a good grasp on the designs, expressing ...