Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Mainstream news media outlets have, in recent years, begun to create advertisements that look like news articles on their websites and on social media. My research raises questions about whether this ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jevon Wooden Marketing ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

NEW YORK--(BUSINESS WIRE)--Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

On a lightly breezy afternoon, Carlos Shihady and Maram Shehada stood together at the Point Reyes Lighthouse, where the rocky land juts a finger out into the Pacific, and watched “Carlos [heart] Maram ...