If you’re going to attempt to color your hair at home, using a reputable brand of hair dye is highly recommended. While there are compelling benefits of doing it yourself, like saving money and time ...

Stuti is an English Lit graduate who studied Radio & TV Journalism while pursuing photography. A perfume enthusiast, she enjoys pop-culture commentary. Her dream is to live in a world where beauty is ...

Anyone who has ever done a DIY hair dye session knows that the fear of the color turning out wrong is very, very real. Will it actually be the shade depicted on the box? Will the hair color work with ...

L'Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...