Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes.

Gatorade is getting a major makeover, consisting of new drinks, powders and packaging. - Brendan McDermid/Reuters. It’s not just hardcore athletes who want to stay hydrated, and ...

Gatorade is updating the labels on its electrolyte sports drinks and preparing a new product that it claims will hydrate you longer.

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...

"Everyone needs hydration, and it isn’t one-size-fits-all,” PepsiCo president Mike Del Pozzo said ...

When the weather gets hot in summer, hydration is even more important. Gatorade is a good way to go, but which of the ...

Add Yahoo as a preferred source to see more of our stories on Google. Gatorade bottles outside - 6428W Digital Art/Shutterstock Staying hydrated isn't just an excuse to lug around an adorable (and ...

NEW YORK (CNN) — Gatorade's newest beverage doesn't look or taste like its other neon-bright drinks. In fact, it's just water. The PepsiCo-owned brand, best known for its fruit-flavored sports drinks ...

The brand is revamping hydration with latest changes. Sources: PepsiCo, Fortune, Beverage Industry ...

Whether you’re in the midst of a HIIT class or training for a marathon, our bodies run on adrenaline to lock in and finish a challenging workout. But if fatigue starts to set in, or your leg begins to ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on athletes. Southern Baptist Convention continues membership slide but grows in ...