Younger generations sometimes read this as inconsistency or technophobia. It's neither. It's the flexibility of someone who ...

After decades of chasing careers, Generation X is rewriting the rules—prioritizing balance, purpose, and real life over ...

The digital age has created an unprecedented communication divide between parents and their children. Recent research from LifeStance Health in partnership with Researchscape International, conducted ...

Each generation tackles unique major life events that shape their parenting style, causing it to differ from one decade to ...

Generation X—those born roughly between the mid-1960s and early 1980s—has long been known for independence and pragmatism. Yet being sandwiched between Baby Boomers and Millennials has placed this ...

Generation X, the Forgotten Generation, the Latchkey Generation, the Oregon Trail Generation; these are just a few of the names for the disaffected, sarcastic youth of the 1980s. Now, they are in the ...

Gen X isn't complaining, but they're quietly overwhelmed (for good reason). As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges ...

Although they were nicknamed the ‘slacker generation,’ Gen X is far from lazy. In fact, as much as they wish they didn't have to, there are several life skills at which Gen X excels. A study conducted ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...