Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data. Recent Google ...

Google Analytics 4 integrates with Accelerated Mobile Pages; updates enable data collection, but limitations remain. GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP ...

Google released app analytics for iPhone and Android apps in beta on June 29, as well as releasing an Analytics app for Android. Developers can see new and active users broken down by day, plus which ...

Google is making it easier for businesses to learn from their data, with a new automated insights stream within its Google Analytics apps for Android and iOS. The stream relies on machine intelligence ...

Deepak is AVP at Paytm. He had previously worked with companies like Reliance Entertainment-Digital, Zapak & Satyam computers. Google Analytics is the most widely used analytics tool and its ...

From shopping to social media, businesses are creating mobile apps for just about anything you can imagine. Search giant Google is betting that companies will want to track performance statistics for ...

Services like Google Analytics are great for amassing key data to help you make the most of your web efforts, but zeroing in on the parts that matter most can be a time-consuming challenge. On Friday, ...

Measuring your startup’s Web analytics seems complicated enough. But with the rise of mobile-only users and visitors, there’s an added layer of complexity for startups to consider. To figure out which ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Ask any parent, and you’ll hear plenty of stories about how time seems to fly from the day their children are born until they’re walking, talking and heading off to school. These days, the transitions ...