Forbes contributors publish independent expert analyses and insights. Non-fungible tokens have transformed the art world, offering artists innovative ways to create, sell and profit from their digital ...

Do people care about digital product passports (DPPs), or even understand what they are? Probably not. Do brands? Increasingly so, as there is inbound European Union regulation making it mandatory by ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...