Verizon has launched Hum Rider, a hydraulic jeep that widens to 8 feet and elevates to 5 feet, to promote the “elevate-your-ride” campaign of its HumX product at hum.com and verizonwireless.com. The ...

Verizon has built a sky-high SUV to promote its cloud-connected automotive tech. The Hum Rider is a Jeep Grand Cherokee fitted with a custom undercarriage that can lift it about five feet in the air, ...

If you're Verizon, how do you promote your new Hum platform? This is a system that uses an OBD dongle to transform your older model car by adding accessible diagnostic information, geo fencing, ...

Some people build tunnels to deal with traffic, others reinvent the car. Hum Rider is that vehicular reinvention and, perhaps, the answer to all your traffic congestion frustration. It looks like a ...

The Hum Rider is certainly some sort of publicity stunt, but it’s an intriguing concept that sparks the imagination. One can only imagine the road rage that would ensue for the people you drove over ...

Here’s more proof that marketing firms really will do anything to get attention. Verizon recently enlisted marketing agency Thinkmodo to promote its Hum, a telematics “dongle” that plugs into a car’s ...

March 21 (UPI) --A special effects company created an SUV that uses hydraulics to rise several feet and drive over California traffic -- but unfortunately, it's a one of a kind. Thinkmodo, the special ...

Andrew J. Hawkins is transportation editor with 10+ years of experience who covers EVs, public transportation, and aviation. His work has appeared in The New York Daily News and City & State. If the ...

When a company launches a new app filled with features that the company is presumably proud of, is it wise to create a provocative video about a fake feature to support it? The answer is yes if you ...

Imagine being able to escape congested roads by simply "jumping" over other cars. A "viral" video going around the Internet seems to make that dream a reality. The good news, it's actually a real, ...

CARS.COM — We’ve heard of overdrive, but this is ridiculous. Someone actually built a vehicle that drives over cars stuck in traffic — and not a moment too soon. Related: L.A. La-La-Lands at No. 1 for ...