A Pakistani court on Friday sentenced seven defendants to life in prison for "digital terrorism" crimes after they were tried ...

The panel at the Impact Digital Influencer Conference 2025 examined what it truly takes to earn and sustain trust in the ...

Morris' insights helped frame The New York Times’ examination of AI-generated influencers, trust, and the future of digital ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

The SAG-AFTRA National Board voted to create an influencer and digital creator committee, taking another step to bring influencers into the world of TV and movie stars. The move is an acknowledgement ...

Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently create engaging content that fits their niche, whether it’s ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

In 2025, ASCI’s focus was overwhelmingly on digital advertising. Manisha Kapoor points to rising influencer non-compliance, ...

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

Many brands work with micro influencers because they have very engaged online communities. As these influencers grow their platforms, many seek management to help them earn more money. From Vrai to ...

Influencer marketing has become a significant part of the digital economy. Influencers allow brands to reach highly targeted audiences, and their endorsements are often perceived as more authentic ...