Since the launch of ChatGPT, it became clear to many that the AI chatbot and AI technology, in general, have the power to transform how many industries operate. Influencer marketing didn't remain ...

Dana Khalaf Founder of Digital Dekay LLC, a marketing and website services expert stated, “Social media inspirers are shaking up the digital world. Their huge followings make them powerful brand tools ...

Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share one way they’ve successfully utilized influencer marketing to reach a ...

Businesses are learning how influencer marketing may help increase brand awareness, reputation and revenues as B2B marketing evolves. According to a poll conducted by InvespCro, 94% of marketers ...

Celebrities are taking a bold new approach in the evolving influencer marketing landscape, and brands are starting to notice. Instead of merely endorsing brands, traditional celebrity spokesmen and ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. In today’s cutthroat business world, where ...

Right now, one of every four businesses uses influencer marketing and most of them plan to double down on that segment of their marketing campaigns. Why? Influencers typically have large, engaged ...

LinkedIn is moving into influencer marketing to leverage its massive user base and boost income, as its revenue growth has stagnated since 2022. The platform owned by Microsoft now offers "Thought ...

Whether you're selling pepperoni or POS systems, the same principle holds: People trust people. That’s why foodservice brands — from equipment manufacturers to ingredient suppliers — are turning to ...

The influencer economy is now valued at $250 billion, according to Forbes. Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Authenticity and ...