Walmart is offering a 54-piece kids' makeup kit for more than 50% off during its deals event. The Sendida makeup kit includes non-toxic, washable items like eyeshadow, lip gloss and nail polish.

Tallulah and Michen zig-zag through the aisles of the Sephora at the Century City Mall in Los Angeles on a Saturday afternoon. It’s packed inside, but they have no trouble locating the products they ...

A new generation of beauty brands is targeting children as young as preschool age, tapping into growing demand for kid-friendly makeup and skincare, and sparking debate among parents about how young ...