Local linear television advertising will be bought and sold on programmatic platforms within the next two to three years, agreed panelists on a TVNewsCheck webinar last Thursday moderated by this ...

ITN and Magnite recently launched the industry's first LocalLinear TV Private Marketplace, allowing programmatic buyers to access local linear TV and digital video inventory in a unified digital ...

NEW YORK—ITN, a provider of a local linear supply side platform, and Magnite, a independent sell-side advertising company, have announced that they working together to launch a programmatic solution ...

NEW YORK—ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industry's first Local Linear TV Private Marketplace. The launch follows an earlier ...

Self-service deal ID creation Precision controls for geo targeting, daypart, affiliate, program, and genre Auto-bidding for delivery management Digital-like delivery dashboards The result is a new ...