Sometime in the 1960s, hypertext pioneer Ted Nelson envisioned deep linking to specific pieces of text as a core feature of his proposed Project Xanadu system. (My first exposure to Xanadu came in the ...

Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about. But not all anchor text is ...

Google newly expanded guidance on best practices for links has surprising parallels with what we know about algorithms and the proper use of HTML. Here are four takeaways found in Google’s updated SEO ...

Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities. Internal linking has often been a powerful tool for SEO, ...