After a couple of weeks of time off for Thanksgiving, Saturday Night Live returned on Saturday, Dec. 6 with Melissa McCarthy guest hosting. This was a great mov ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...

MIAMI—Singular.live and Akta are collaborating to bring broadcast-quality graphics to Akta's FLEX channel playout in the cloud. FLEX channels are live linear TV channels scheduled entirely in the ...

Ad-supported video on demand is growing relentlessly. But fact is, TV audiences still consume live linear content – they just want to be able to watch it on their own terms, said Matt Hill, head of ...

Tim Siglin, Founding Executive Director, Help Me Stream Research Foundation, and Contributing Editor, Streaming Media, sits down with Reed Barker, Head of Advertising, Philo, to discuss the economics ...

The first quarter is busy, and may be the strongest period for linear TV networks: award shows, college football playoffs -- and of course, the Super Bowl. For some hard-pressed linear TV networks, ...

Ad-supported video on demand is growing relentlessly. But fact is, TV audiences still consume live linear content – they just want to be able to watch it on their own terms, said Matt Hill, head of ...

Heading into upfront season, live, linear TV continues to suffer with viewership declines -- down between 14% and 20% per month, according to MoffettNathanson Research. Cable TV networks, in ...

Singular.live and Akta are announcing a partnership to bring broadcast quality graphics to Akta’s FLEX channel playout in the cloud. FLEX channels are live linear TV channels that are scheduled in the ...