Mention loom bands to anyone with kids at primary school and they will probably sigh and roll their eyes. These tiny plastic loops, also known as crazy looms and rainbow looms, are everywhere. Most ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

Although late to this party (and, generally, every party), I’ve finally joined the Rainbow Loom craze, having spent most of the weekend hooking and looping tiny elastic bands like a man on a mission.

CHEONG CHOON NG has his big fat fingers to thank for the creation of a business that has gone on to become a celebrity-fuelled global craze valued in the millions. It all began four years ago with an ...