Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards, supported by the PAR Retail platform from PAR Technology. RaceWay, which ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

Wayfair has launched a new membership loyalty program across all of its banners, including Wayfair, AllModern, Birch Lane, Joss & Main and Perigold. The program costs $29 per year with rewards that ...

Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Loyalty marketing is big business and increasing in importance. According to a 2024 report on the loyalty ...

The grocery retail landscape is undergoing a rapid transformation, fueled by the convergence of loyalty, personalization, retail media and of course, artificial intelligence (AI). This intersection is ...