A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

DUBLIN--(BUSINESS WIRE)--The "Finland Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...

DUBLIN--(BUSINESS WIRE)--The "Japan Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...