Amazon launched its third party ad service in January and Macy’s is the biggest brand yet to sign on. It’s also trying to grow a part of the business that’s immune to tariffs: selling ads on its ...
Retail chain Macy’s debuted a 30-minute shoppable TV ad on NBCUniversal’s Peacock platform for four days over the Thanksgiving weekend. Macy’s dubbed the spot the “Macy’s Parade of Deals with Jill ...
Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...
Macy's Media Network will integrate with Amazon Retail Ad Service. The integration launches in a beta later this year to give Amazon Ads advertisers a way to reach millions more consumers who shop ...
Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads. Walmart captured the highest share of holiday TV ad impressions during the five-day period ...
Kristen Stewart is at the centre of online debate after a new Macy's advertisement featuring her sparked confusion over its authenticity. The ad, which surfaced in the United States this week, shows ...
A three-truck caravan from Detroit to New York providing a taste of the parade and interactive entertainment. The caravan will stop at 23 new Macy’s locations and conclude on Manhattan’s Upper West ...