The beauty community online has a storied history in digital culture. The first few influencers who started creating beauty-related content were makeup artists who shared tips, tricks, and tutorials.

Her beauty hack is no longer under wraps. UK-based makeup influencer Sam Begum is dividing the Internet with her head-scratching yet speedy makeup routine: a full face of cosmetics applied to a piece ...

Influencers recently spilled the tea about how much money they make on social media. Find out the eye-popping paychecks of ...

Out of 67 million influencers worldwide, a SouthCoast native is in rare company, making Forbes’s 2025 list of top 50 creators. Makeup guru Mikayla Nogueira, a Freetown native, made the Forbes list at ...

Makeup lovers, we’ve hit the jackpot. Tidal, Jay-Z’s music-streaming service, is now slaying the makeup game! We can now watch our fave gurus give beauty tutorials on iconic music-video looks on the ...

Social media influencing only recently became a legitimate career path. But in just a few years, the industry has grown to be worth over $250bn, according to investment firm Goldman Sachs. Online ...

Influencer Bretman Rock, born Bretman Rock Sacayanan Laforga, first started his career back in 2014 by making comedic short form videos on the now-shutdown app Vine as well as longer-form beauty ...

Influencer Mikayla Nogueira is sharing an update on her husband Cody Hawken, who fans noted has been absent from social media. On Friday, April 4, the 26-year-old makeup artist and influencer posted a ...

Designed for every shade and every style, Studio Fix Every-Wear All-Over Face Pen, available in 33 shades, brings foundation and concealer together in a best-of both-worlds formulation, housed in an ...

Forbes compiled the 2025 list by ranking creators based on earnings, follower counts, engagement rates, and entrepreneurship. Forbes's list included influencers with MA connections like BU graduate ...

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...