CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...

Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7 ...

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

These findings align closely with external research as well. For example, Foundry's 2023 ABM and Intent Benchmarking Study ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern tactics that resonate with their target audience and effectively convert ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

Discover how the market approach values assets using recent sales of comparable items, providing a reliable appraisal method for various asset types.

The fintech industry continues to grow rapidly, outpacing many other sectors. For fintech companies, it is not just the product or story driving growth, but also how a company tells its story, which ...

PeakMade’s Happy Place Campaign leveraged feedback from students and resulted in a record lease-up for 2023. Image courtesy of PeakMade Real Estate An eye-catching property can be a very beneficial ...

Under Armour, which on Wednesday reported roughly flat revenue of $1.6 billion, lowered its outlook for fiscal 2024 as pressures in its wholesale channel worsened since last quarter. Wholesale was ...