The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

In 2026, the most valuable creators will operate like editors. They will publish regularly and will curate products across ...

Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

The leadership shuffle continues at Paramount as the studio has announced a reorganization of its unified global marketing and distribution division under the leadership of president Marc Weinstock ...

Sundance selected 110 features from 4,042 submissions for its 2012 U.S. and World Dramatic and Documentary Competition lineups. Based on the festival’s history, it’s fair to say that less than 40 of ...

Following the news of Marc Weinstock‘s new oversee of a unified global marketing and distribution team at Paramount as President of Worldwide Marketing & Distribution, we’ve received news that a ...

In a sweeping reorganization of its theatrical marketing and distribution divisions as well as its home entertainment units, Paramount Pictures announced a round of executive promotions Tuesday as ...

Paramount Pictures EVP of International Marketing & Distribution, Cameron Saunders, is leaving the studio to pursue other opportunities. This news was first announced when Paramount reorganized its ...