Marketo announced new products at its company’s annual conference, Marketo Nation Summit, in San Francisco this week. The products, Marketo Sky, Marketo Sales Engage and Marketo Performance Insights, ...

One of the first things the audience was told during the Innovations session was that the roadmap they were showing was subject to change. But there were a few things already in play that we will see ...

Adobe on Tuesday unveiled a new Marketo Engage service for account-based experiences called ABM Essentials. Adobe said the platform is meant to improve collaboration between B2B marketers and sales ...

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. KITCHENER, ...

Adobe recently released another integration with Marketo, giving marketers the ability to leverage assets within Adobe's DAM. What does this mean for marketers? Adobe spent $4.75 billion acquiring ...

Can technology finally help bridge the gulf that traditionally divides marketing and sales? The mood at Marketo's Marketing Nation Summit, which opened yesterday in San Francisco, suggests that those ...

(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe ...

Marketo, a provider of engagement marketing software and solutions, today at its Marketing Nation Summit user conference in San Francisco announced several product innovations that empower marketers ...

Marketo, Inc. announced it has acquired ToutApp, a sales engagement software company. Terms of the deal were not disclosed. The company said ToutApp will fortify its strategy and portfolio of ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...

Customer experience and marketing cloud provider Marketo is acquiring ToutApp, a sales engagement software company based in San Francisco, Calif. Financial terms of the deal were not disclosed.