Merino wool is a high-performing natural material used for socks, baselayers, sweaters, and more. Like other wool clothing, Merino wool is excellent for outdoor activities because of its ability to ...

Bridal boutiques are usually brimming with bright brocade, crepe, satin, silk, lace and organza. But South Australian wedding dress couturier Nikki Atkinson always felt there was one thing missing ...

For my inaugural column for Forbes, I am writing about my favorite fabric for clothing for active pursuits. If you’ve already tried it, you’re likely a convert. If you’re still addicted to synthetic ...

When you think about a beautiful bush wedding, a heavy woollen wedding dress might not seem like an obvious choice. But for Grace Ridge, it was the only option. Grace Ridge married her husband Will in ...

Apparel made of 100 percent merino wool is great for winter activity—until it isn’t. It insulates, wicks, and dries admirably, as well as mitigates odors—up to the day your fingers pop through the ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

Merino Wool clothing brand wool& is extremely low on inventory right now after a viral challenge has sparked “an amazing amount of interest” in its clothing. The 100-day dress challenge was created by ...