Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

From shopping to social media, businesses are creating mobile apps for just about anything you can imagine. Search giant Google is betting that companies will want to track performance statistics for ...

In my previous posts, I have discussed the emergence of native mobile apps, which seem to catch more absolute and relative ‘face time’, with the most direct loser being the mobile web. I am naturally ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketing analytics platform Adjust today launched Adjust ...

Facebook's mobile app analytics offering hit a milestone today — it's now providing insight for more than 1 million apps, websites, and bots, a 25 percent increase from September. In conjunction with ...

Matt Tubergen is VP and GM of Taptica, a performance-based mobile advertising network. Matt has over 10 years experience in the mobile app and content industry, bringing large brands and gaming ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Google today launched Google Tag Manager for Mobile Apps. The new software means developers can publish their app a single time; from then on, they can change configurations, add analytics, ...

Now Available on iOS and Android, Incorta Mobile Brings Fast Analytics to Business Teams on the Move with a Familiar, Easy-to-Use Mobile-Native Experience SAN MATEO, Calif.--(BUSINESS WIRE)--Incorta, ...