BINGHAMTON, N.Y. - Mobile coupons not only drive customers to spend money during a promotion -- they can encourage long-term purchase behavior as well. New research from Binghamton University, State ...

The following is a guest post from Catherine Flint, vice president of sales at Kiip. Mobile couponing sits at the nexus of two consumer megatrends: the rise of mobile-first experience expectations and ...

Frito-Lay and Colgate are bringing a revamped spin to SMS-based receipt promotions by offering participants alluring rewards from other brands instead of standard money-back offers. The consumer ...

Mint Mobile is one of the long-standing frontrunners in the market for the best cheap cell phone plans. Its plans, which cost as low as $15/month, include unlimited calling and texting, access to high ...